The Chetna Project

Cultivating Organic Cotton

Chetna Organic is working with small and marginal farmers towards improving their livelihood options and making farming a sustainable and profitable occupation. The farmers included in the project are from the rainfed regions of Maharashtra, Odessa and Andhra Pradesh covering around 35000 acres. From 234 farmer members in 2004 to around 15,300 in 2012, Chetna's strength has been collective action and the fair supply chain. The positive results of the Chetna Organic & Fair Trade Cotton project can be witnessed in the stabilized socio-economic conditions of this group of smallholder farmers.

RCM and the Chetna project

RCM sources cotton from Chetna and has been involved in the project since its inception in 2004. RCM now purchases a large portion of Chetna's Fair Trade and organic cotton for production and distribution to International markets.
for more information on the Chetna Organic project: http://www.chetnaorganic.org.in